These are DIRECT clients — YOU hold the contract, full margin. Filter by type, tap a company, call, book a site visit. "First clean free / re-clean free."
💰 Pricing
Your floor: loaded cost ≈ $38/hr per cleaner. Never quote below it. Always quote AFTER a site visit for direct jobs.
🛡️ Objections
🎯 Close — Hormozi CLOSER
Hormozi: attack where the pain is hottest. Below is which client base to go for first (and why). Then pick a type to load its tailored call script.
Which client base to go for — ranked (Hormozi)
① 🔥 Hiring a cleaner now — warmest. They just advertised the need; pitch "contract us instead of employing". ② 🏠 Real estate (end-of-lease) — fastest recurring YES. One agency = vacate cleans every week, forever. ③ 🏗️ Builders / shopfitters — high-ticket + repeat. Every job ends in a builders clean. ④ 🏢 Strata / OC — best long-term recurring, but slower (incumbents). ⑤ 🩺 Clinics / gyms / offices — cold, needs volume. The offer does the qualifying.
The 3 rules under every call
1. Risk reversal every call — "first clean free / re-clean free / you don't pay". 2. One CTA only — a site visit + quote. 3. You hold the contract, full margin.
🧮 Quote Calculator
Punch in the site → get the price + your margin. Turns red if you'd lose money.